Retail Energy Plans

Choosing an energy retailer

Why Choose a retailer?

Get to know your options and the costs that go into delivering safe energy into your home.

In Alberta’s deregulated energy market, you have the freedom to choose a plan that works for you and your home. When you choose an energy retailer like ATCOenergy, you have more control over your energy plans. Plus, you have access to perks that aren’t available on the RRO, like the option to switch between guaranteed or market rates.

When you choose an energy retailer, you can select products and prices that work for you.

A deregulated electricity and natural gas market means you have the freedom to choose a plan that adapts to you, your home and the life you live.

Switching is easy. If you are on a regulated rate, like most Albertans, there’s no need to notify your provider, we take care of everything.

Simply sign-up with us by shopping our products, adding your plan to the cart, and proceed through the checkout. It only takes a few minutes. If you have questions, or would rather speak to a friendly Canadian, give us a call at 1 844 687 2826.

We’ll be happy to help.


  • Electricity

    How the RRO works

    If you don’t choose an energy retailer, you default to the Regulated Rate Option (RRO). The RRO is based on current – and anticipated – market prices, and prices can be volatile.

    As a default option, the RRO doesn’t come with perks, flexibility or guaranteed rate choices. And like buying a car or a pizza, the default option isn’t always what you’ll like best. Choosing an energy retailer gives you more choice and more control over your energy plan.

    Price fluctuations

    Many things affect the market price of electricity, including weather, outages, supply, surges in demand and the price of natural gas (a fuel for generators).

    Since 2017, the RRO rate has been capped at 6.8₵/kWh for electricity. No matter what happened to market prices, this cap protected you from soaring electricity prices like we saw between December 2018 and November 2019.

    Protect yourself from volatile markets – choose an energy retailer!

    If you’re on the RRO, now’s the time to start looking for an energy retailer. With a retailer like ATCOenergy, you can still choose to ride the market with the ATCO Advantage Rate plan. For a flat daily fee, you can access Alberta’s wholesale rates with no added markup, but you’re always free to switch to a stable, guaranteed rate if you prefer. Over time, average market prices tend to be lower than guaranteed rates, and our guaranteed rates have always been below the RRO rate cap.

  • Natural Gas

    Choosing a natural your natural gas retailer lets you choose between an ATCO Advantage Rate Plan or a guaranteed plan with a fixed rate.

    Price fluctuations

    The market determines the price based on supply and demand. Weather, supply, surges in demand, environmental policies and many more factors can affect the price of natural gas.